As Corey Shields, a local singer songwriter from Parkersburg , WV grows into a household name he could take some cues from Brad Paisley. Mr. Paisley is also a WV native who now lives in Tennessee and is known worldwide. Both gentlemen have a passion for playing the guitar and songwriting.
One area that sets these two men apart is their social presence. The intensity of the platforms or channels that they use to engage us and promote themselves is very different.
I have counted at least 8 avenues available to either Corey or Brad. They included but are not limited to: a personal brand website, Facebook, twitter, YouTube, Myspace, itunes, Instagram and email. I would like to take a closer look at 3 of these channels and how both musicians utilize them.
First let’s explore YouTube. Corey’s YT channel houses many of his previously posted videos, which you have to tap on to start. It makes a nice presence. His videos are somewhat one dimensional, and would benefit from diverse camera angle and editing.
Brad’s YT channel automatically plays a music video when it opens. It is also laid out in a user friendly way, that allows you to select from several exciting videos to watch. Brad’s channel is much more engaging and easier to be a part of.
Next, let’s look at their personal brand websites. It has been suggested that Corey develop a small website to be used as all things CSM (Corey Shields Music) . This site would house everything from blog posts to an event calendar, pictures and LINKS to all posted videos, his musical history, merchandise and a payment method.
BP on the other hand currently has a wonderfully interactive website that includes all of the above mentioned options and more. It even opens with changing scenes. This site houses all things Brad Paisley, which makes for easy interaction, link access and an “overall feel good place to be”
Facebook is the third and final area we will investigate. Both men have a professional facebook page. Corey has a little over 300 followers and occasionally interact with them. The biggest noticeable difference I see in content is that Corey sometimes includes family in some of his posts. I like that. Corey talks about his wife and shares the occasional picture of his son with us. This post from November is fabulous!
Brad on the other hand has 7,318,900 followers and am a quess’en a professional staff that help him with this. Brad’s posts includes: concert info, national events, videos, charitable connections, announcements of sales for his product line, shared News posts and even promotes other artists. He does not appear to respond to comments made by others on his FB page.
While BP has many more followers keep in mind, he has been at this a lot longer and has a little help maintaining his social presence. I am sure, If Corey had the same resources that brad has his social presence would ski-rocket!
It boils down to this, Corey is a young local artist with a family and a full time job trying to find his way in the music entertainment world. He is making great strides and a solid name for himself. Corey could look to Brad Paisley for inspiration and guidance in how to increase his own social media presence and video presentations. I am looking forward to seeing more great endeavors from Corey Shields in the coming year!